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Do You Have A Business Blog?

If you are involved with running a small business you should definitely have a blog.  With so many business now online, every industry is currently undergoing a massive paradigm shift and the old school ways of doing business are quickly fading into the darkness.

A blog is a perfect platform to build relationships with people from all over the world whatever your small business niche; you could be a chartered london accountant offering online services, a lawyer, project manager or any other professional and you no longer need expensive office space to meet and get to know your clients.

Back in 2001 I started my first network marketing business.  During that time I did not have an mlm blog and I barely used email.  I built my business using the old school methods such as building a list of friends and family members and walking around malls talking to strangers.  Was I very successful?  Absolutely not.  It takes a tremendous amount of time to building a successful business using the old school methods.  Thankfully, the internet has given everyone the ability to build worldwide businesses.

Why a Blog Is So Important

First and foremost, business is all about building relationships.    By applying the philosophy of attraction marketing to your blog you can easily break down the relationship barrier with people without ever meeting them.

Your blog should be used for one purpose:  To provide a tremendous amount of value to your readers.  You should never try to sell your products or your opportunity.  Instead, offer your readers with resources and help to solve their problems.  You should always have a resource page on your blog that promotes products that you currently use in your business.  Once people start to trust you and see you as a leader in this industry they will begin to purchase your services.

As you start to build more of a following your image and brand continues to gain value.  Believe it or not, your blog is a wonderful avenue to brand yourself in this industry.  If you produce good content and provide a lot of value to your readers you start to position yourself as a leader in this industry.  Why is this important?  People buy things from those that they perceive as leaders.  You should always have an opt-in box on your blog where your readers can put in their name and email address in exchange for something of value.  You will be amazed at how many qualified, targeted leads you will begin to produce on a daily basis if you have a nice blog with good quality content.  Again, it all goes back to the power of attraction marketing.

Build Your Business With Your Blog

The main objective of your blog is to start generating leads for your business. 

It is amazing to see how this industry has transformed over the past 10 years.  I strongly recommend that you consider starting your own Blog if you want to position yourself as a leader in your industry and build a large network.