If you are going to build a successful business you need to use Digital Marketing for your business. There has been a paradigm shift in the industry and the individuals that embrace and use the internet are the ones that are going to come out on top! This simple philosophy is what the major companies use to explode their businesses.
Digital Marketing Defined
Simply put, digital marketing is used to attract customers to your business using online methods and social media. If you have not noticed, people do not like being harassed with pop-up or banner ads anymore. If you have been in this industry for any amount of time and you have tried to build a business using the “old school” marketing methods I guarantee that you are struggling.
Digital marketing is a fairly simple concept but can be complex in practise, but it is incredibly effective once you fully grasp how it works. If you were to interview the top executives in all of the big marketing companies I will guarantee that every single one of them is using digital marketing techniques such as search engine optimisation in their business.
Digital Marketing Crushes “Old School” Marketing
When you started your career you were probably told to get out there and find the “next big hitter” for your business.
What is the first thing that you do when someone tries to sell you something you were not looking for? You shut down and try to ignore them. You don’t know them and you cannot trust what they are saying.
How Digital Marketing Works
The internet has completely changed how consumers purchase products. Just walk around a major retailer and you will find people searching their smartphones for reviews on electronics that they are interested in buying. They are looking for positive reviews from peers so that they know the product works well for others.
This is where digital or online marketing comes in - it's all about attracting customers not just because of your products or services but because of the additional vaue provided by your content - be that blogs, reviews, case studies. What is the first thing that you do when you are considering a purchase of a product or service? You go to Google and type in “XYZ Review.” When you come across a leader in the industry or someone that is successful in a particular company you are naturally drawn to them. You are “attracted” to them and you want what they have.
It is a proven fact that people buy from those that they know, like and trust. Attraction marketing is not about pushing your product or services. It’s about providing a ton of value to your audience and by doing so you will be attracting individuals to you who see you as a leader.
Building Up Your Own Content
Personally, I have several blogs set up for all of my businesses. Each blog is systematically set up to answer any question that someone might have about what they are looking at. By answering all of their questions and by providing pages and pages of value I get new customers daily.
It is not uncommon for online businesses to never talk to their customers - something that would be unheard of in abricks and mortar retail business.