I’m not sure if you’ve heard or not but Wordpress is kind of a big deal. After hearing a tremendous amount of buzz in the industry about it I just had to check it out for myself. I was a bit skeptical as I've had my fingers and my wallet burned with other products but I figured I would find out what all the fuss was about. After all I'd seen great looking blogs such as projectmanagementworks.co.uk created quickly and easily by people I knew with no tech know-how at all so it had to be worth a shot to help develop my own project management and business training blog.
Have your friends ever hyped up a movie so much that you couldn’t wait to see it? Halfway through the movie you start to get a little upset because the movie is the worst thing that you have ever seen? At the end of the movie you feel completely deflated because you just wasted two hours of your life watching an over-hyped movie.
The majority of small businesses (95%) fail because the owners do not have the proper Training. After they start their company the first thing they try to do is sell their product or service to friends and family.
But this is basing success on a limited supply of referrals - setting yourself up for failure from the get-go. Yet the step beyond that into the world of networking is far from guaranteed to succes either. After all everyone at networking events has something to sell. What you really want to attract are targetted buyers who will approach you. That's where online marketing comes in to play - a technique that has seen training providers such as Parallel Project Training achieve such great success.
It’s the sad truth but the majority of individuals that start a business will fail. The failure rates of small businesses are astronomical. As someone that has been involved with running their own business for over 10 years I can assure you that it’s not the economy's fault. There are some fantastic opportunities out there for anyone to start a business and grow it to be a successful company.
Whether you are new to online marketing or having been in the industry for several years you have probably struggled at some point. The number one reason why most individuals fail is because they do not know how to properly market their business. But get that right and the sky if the limit. Take, for instance, the project management training company Parallel Project Training - with astute business development leadership and a dedicated digital marketing company on board, they have grown ten-fold in just a few short years. Their success has been based on a highly active online presence - on their own blog and on other reputable blogs, on social media, on YouTube with their videos and on iTunes with their lively podcasts.